… it’s all available for free on the internet!

Yes, we’ve all heard that one before. Yes, everything is available on the internet … it’s all there, all mostly free, somewhere in all those hundreds of millions of pages or … is it billions by now?

Yep, why buy an eBook (I’m using the term ‘eBook’ as a catchall for info products in this post) when you can spend hour upon hour searching for the information you want for free? Oh you may come across good, solid information … good for you. But sorry, I can’t guarantee you that everything you find will be reliable. Sorry, no can do. There’s just too much muck out there for that.

And this is where the eBook comes in … (and I tone down the sarcasm).

eBooks offer value when they are targeted to a specific topic (a niche) to potential customers who “want” something, and are offered by someone who has credibility in that niche.

Yes, we are now a web 2.0 generation of internet uber users (ie: we, the reader runs the show, we have access to more information than ever before, and we can even manage it to some degree … or maybe we are just kidding ourselves: the constant clutter of information we dump on ourselves makes us less productive) and therefore, sometimes when you really need something, today … right now, a little packaged information is the way to g