One of the first steps you need to take before your write your eBook is to decide who is going to be your target reader. Not everyone will want to read the eBook you write.

No matter how well you write, no matter how current the information, no matter how important your resources, the topic of your book is not going to interest the world. If you write about snakes, for example, most people will never pick up the book even if it has wonderful illustrations.

To save yourself time, money and energy when you market your eBook, you should be able to describe your ideal reader.

The people who will purchase your eBook are only those interested in your subject matter. You need to figure out who those folks are because the better you can identify the target market for your eBook, the more you will focus your writing on what appeals to them and drives them. As a result, your content will be better.

Ask yourself:
What are their most challenging problems?
What keeps them up at night?
How can your expertise help solve those problems?
What motivates them to take action - income, status, change?
What are their values?
Does what they want match your areas of expertise?
What do they want versus what do they need to accomplish their goals?
What benefits can you give them?
What is their gender, age, education level?

Answers to these questions will help you define the niche for your eBook. As you write the content, you will easily be able to address that niche because you understand their concerns.

Once you can picture your target reader, you are ready to outline your content material and develop a clear marketing message. Your marketing message for your eBook describes the purpose or mission of your eBook. It tells the reader what sets you apart from other authors and coaches and advisors. Your message has to answer the questions:
Why should they read what you have written?
What sets you apart from the competition?
What is your expertise?

A simple way to figure out the answer to these questions is to write down every reason you can think of as to why someone would want to read your eBook. Brainstorm with a business associate or a good friend. Keep your customer in mind.

Your goal is tell your reader how your eBook will benefit them. You may want to list all the bonuses and services you provide but only if they directly relate to how your reader will benefit. This is not the place to toot your own horn.

By now it is probably clear to you that another benefit of knowing your target reader will be a huge help for your marketing plans when the eBook is complete.

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I invite you to learn more about how to write your own eBook with Connie Ragen Green. I started my eBook and my own Internet Business after working with Connie for 6 months. Join her free weekly teleseminars by visiting http://www.InternetBusinessBuildingGuide.com and also learn the technology you need to write and market your eBook.

Are you seriously considering taking your ebook writing to the next level so you can better serve your customers? Then, let me help you out by sharing with you these 6 latest methods that can help you supercharge your ebooks:

1. Do a keyword analysis. Knowing the topics that are being searched for by your potential clients cannot get easier these days. You just need to use keyword suggestion tools and you’ll easily be able to generate the most popular terms that are usually being used by your potential clients when they go online. This will tremendously help you in choosing the best topics that are guaranteed to capture the interest of your target market.

2. Define your audience. It is crucial that you know your readers very well as this can help you make both your writing and your research well-guided. Understand the pressing issues, aspirations, most frequent questions, and the elements that put these people in a position of needing your knowledge. Also, get to know their preferences, their profiles, their buying power, and educational background.

3. Work with other experts. As they say, two heads (or more) is better than one. You’ll stand great chances of creating compelling and best-selling ebooks if you consider working together with other writers who have already proven their worth in this field.

4. Bank on your titles. You surely don’t want online users to ignore your ebooks once they come up on search page results. So, you better make sure that you make use of compelling titles that can easily grab the attention of these people. It would help if you can use words that can touch human emotions or those that can evoke action.

5. Keep your ebooks short. Don’t bore your readers with lengthy ebooks and strive to offer the information you have in as little time as possible. Keep your ebooks short (about 30 pages) by choosing specific topics and by writing your content without using fillers and lengthy introductions.

6. Outsource. If you are struggling to perform some of the tasks related in ebook writing, don’t hesitate to find freelancers who can help you out. Depending on your needs, you can hire proofreaders, ghostwriters, graphic designers, and internet marketers. You can find reliable skilled brains for hire on various freelancing sites over the World Wide Web like getafreelancer, guru, and elance dot com.

Do you want to learn exactly how to create a high income online business by meeting the needs of people in your niche through coaching, consulting, and teaching online classes?

Download my new recording: “How to Sell High Ticket Products Online” here:  How to ell High Ticket Products Online

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Sean Mize teaches online coaches, consultants, and marketers how to package their knowledge and sell it in high priced coaching, consulting, and online class packages.

Do you want to learn directly from Sean how to teach your own high ticket classes and coaches? Download his recording now!

Choosing an eBook topic has always been an interesting subject.

There are so many variables and considerations, so many things to think about that most people get confused and give up before they ever get started. There are a few points which can lead us on to finding the solution. Potential eBook authors need to consider these points and use them as indicators to help them choose a worthwhile topic. Never write about something that has no resale value. It is a completely pointless exercise, if the potential ain’t there the sales won’t be either.

Read the rest…

A question I have been asked in the past is; are there any good ways to cut down in costs such as graphic designers when creating an eBook and things of that nature.

Well, one of the things that I want you to look at is what format do you generally get your eBook etc. layouts done in? In this article I’ll explain.

One of the things that I am looking to do and have started to do this year is look to get eBooks and things of that nature created in Microsoft Word.

Most graphic designers do not create projects in Microsoft Word because they use programs like Quark Express, Adobe InDesign or a program similar in nature.

What happen is if I want to go back in and make adjustments, nine times out ten, I am going to hire them again to make those adjustments. As you can imagine, costs quickly add up if you are making multiple edits or you want multiple versions done.

So now I am trying to get all of my eBooks designed in Microsoft Word or at least have a word version created so that I can go in myself and make the changes that would be necessary if I updated the book.

The other thing, too, is once you have got a template design, it is very easy to dump in a new book into an old template. Now, if you decide to create a series of similar books or even if they are different, you have a basic template to work off of.

You may just need to change a few things here and there and you will have a nice layout for a brand new eBook. So that is one thing that I would recommend to do.

If you are looking to save some money on your graphic design department, I would look to get templates created that you can use over and over again.

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How would you like all your business questions answered by someone who has been behind the scenes for some of the biggest marketers online today? On top of written and video responses you also get frequent live help. All you have to do is go to http://www.instantbusinessanswers.com

I got to thinking about Internet marketing the other day, (I often do).

Trying to categorise how many basic types of success formulas there can possibly be.

The results (in my head of course) were not anything radical, on the contrary.

How many different ways are there out there that we can use to establish our presence on the Internet marketing scene?

You may come up with a different answer but I came up with just two.

1. Someone else’s products.

2. Your own products.

In reality Internet marketing is no different to the real World marketplace then.

Shops and malls sell other peoples products, much the same as Affiliates.

Businesses manufacture and sell their own products to retail outlets or other manufacturers, as part of their product.

Similar to Software producers in our Internet marketplace.

So, how do you decide which route to take?

This is not a decision you have to make,inevitably you need to take both options to maximise your success.

Unlike businesses in the everyday marketplace, your business is run from a Web site, which is easy and inexpensive to set up.

The hardest part of this is getting shoppers through the door, Traffic in other words.

So you have a chioce to make now. Do you set up a site dedicated to one product or a site advertising a load of products?

This is where the comparison starts to change a little, in my experience shops and malls have started selling everything they can cram on the shelves and tend not to specialise as much as they used to do.

The Internet marketer however seems to going down the other route, sites that are trying to sell a host of different products seem to be disappearing and the spacialist sites are growing.

The reasons for this are very varied but I think the main reason is the use of keywords, it is easier to use a small amount of related, dedicated keywords that Search engines love to index.

This method goes hand in hand with dedicated one product Web sites.

This drives more traffic for you.

You can also use these same keywords in Articles you write that are related to your product and on Social Networking sites. Both these methods will get you good backlinks to your site.

Forums are another way to achieve links back to your site as long as they are related to your product.

Setting up a Blog is also a good way to get links back to your site, and these are under your control too, you put the links in yourself. The problem is the links may not be worth a lot, unless your Blog is indexed highly by the Search engines, still, any link is better than no link.

Possibly the best way to drive traffic to your site is to set up and use a good affiliates page. Think seriously about using Clickbank or Pay.com for attracting affiliates, a plus here is that you don’t need a secure delivery system set up to deliver your products, both these sites take care of that for you.

Provide e-mails, Blog posts and Banners for your affiliates to use to promote your product.

Make it really easy for anyone wishing to sell for you and you can expect these Banners to start appearing around the Internet, all these banners are links back to your sales page and are indexed by Search engines, improving yous site popularity and giving you a higher index rating.

Of course, to achieve all this you need your own product and I can help here.

Product creation including step by step video tutorials are available from:

Pdf eBooks Revealed.com

Best from Ken Trueman.
Of course, to achieve all this you need your own product and I can help here.

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Product creation including step by step video tutorials are available from:

Pdf eBooks Revealed.com

Best from Ken Trueman.

Are you trying to figure out how to make money from your ebook? Have you written an ebook that you know will help people but you just can’t get them to buy? Try these 3 proven ebook selling techniques that work every time.

1. Use Bold Statements in Your Advertising

People like to be wowed. People like to be amazed. And people expect your ebook to do something wonderful for them.

So in your advertising, use strong words like Powerful, Popular, Valuable, and Enormous. Build your product up to be one of a kind and in short supply, and people will be much more inclined to buy.

2. Appeal To The Emotions

Don’t use words that appeal to the intellect. Instead, use words that appeal to the emotions. When people are emotional about something, they are much more likely to act.

Case in point: road rage. You hear of some of the craziest things happening because of road rage. People just absolutely blow up over the smallest thing. Why? Because they got angry. Sit them down later and ask them how they should have re-acted, and they will tell you that they should have just moved on with their life instead of blowing up.

So use people’s emotions. Get them emotionally involved in your ebook, and they will buy.

3. Show How Your Ebook Will Improve Their Life

Don’t just tell them the benefits of your ebook. Tell them how your ebook will improve their life. One of the key phrases you should use to tell people how your ebook will make their life better is “so you can”.

Here are a couple of examples:

My ebook will teach you how to save money (benefit) so you can go on that winter vacation you have always wanted (life improvement).

With my ebook you will learn how to lose 20 pounds in 20 days (benefit) so you can be the envy of all of your friends (life improvement).

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Do you want to learn how to make money online from home like I do? Download my brand new ebook that teaches you step-by-step directions on how to start your online business so you can make money quicker than you thought possible: http://www.YourOnlineBusinessTutor.com

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By the way…do you want to learn exactly how to create a high income online business by meeting the needs of people in your niche through coaching, consulting, and teaching online classes?

Download my new recording: “How to Sell High Ticket Products Online” here: http://www.highticketsellingcoach.com

Or…do you want to learn how to increase your online income by adding coaching, consulting, and online classes to your existing practice or business? Find out how here: Internet Marketing Coaching

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Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages. Sean says “If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed”

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