The PayPal Brand Keeps on Building

by Martin Neumann on September 5, 2006

Interesting news in regards to the world’s largest bookseller, Barnes & Noble, joining forces with PayPal and allowing customers to make their purchases via the online payment provider.


Barnes & Noble.com, the e-commerce arm of the company, achieved sales of nearly $83 million last quarter and recieves millions of visitors and buyers every year.

For my mind, it’s a win/win for all - B&N customers have further easy options to make payment and PayPal gets an added credibility boost by their association with B&N - it further enhances their brand as the leading online payment solution in the world.

This is all good news for information publishers. PayPal is already known the world over. It’s a strong brand but with a weak perception, sadly. The more credibility PayPal achieves away from eBay the better it is for those like me who use PayPal as their primary online payment merchant.

I like the idea that all of a sudden, millions of B&N customers will be able to see how good PayPal is at this game.

A customer that is happy and confident in how they’re going to pay is just one (big) step along the way to achieveing that sale.

Read the press release…
Millions of PayPal Account Holders Can Use Their PayPal Accounts To Make Purchases at Barnes & Noble.com



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  5. For Small Online Businesses, PayPal is Still Your Buddy



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  1. 3 Responses to “The PayPal Brand Keeps on Building”

  2. By Mike on Sep 5, 2006 | Reply

    Glad to see another option for buying books and paying for them.

    I always have $$$ in my PayPal accont, so it’ll make it even easier to buy.

    THAT’S good marketing.

  3. By Martin Neumann on Sep 5, 2006 | Reply

    Hey Mike,

    it’s all about making it as easy to buy, isn’t it.

    I know myself if someone sold it to me the right way I’d purchase a publication spur of the moment for under $20 via PayPal without thinking too much about it.

    Take away any (perceived) anxiety about making payment and I believe one can make many more sales.

    We all win from this.

  4. By Duncan on Sep 6, 2006 | Reply

    Concur with the other comments, for years I’ve actively seeked merchants who accept Paypal because I much prefer it to using a credit card online, and now I’m more likely to buy books from B&N.

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