Special Reports Can Still Bring Them In
by Martin Neumann on January 24, 2007
Successful information product entrepreneur Jeff Smith writing at his blog talks about creating reports as an incentive to bring in prospects - Create Truly “Viral” Special Reports To Drive Traffic and Sales.
As he says, such freebies have long past us in their total effectiveness - ie: most prospects think “big deal … another free report”. But here, Jeff talks about how all is not lost.
He then heads us off to his 5 Secrets Of Writing A Red Hot Viral Report
- Have an exciting, attention grabbing and compelling title.
- You have two customers - the end reader and your distributor.
- Brandable with your partner’s links.
- Create a buzz factor
- Provide basic graphics
A well thought-out, highly niched 5-10 page report can still do your marketing wonders - maybe not 1999-style but decent enough numbers and buzz.