Further to my recent post on the IDPF survey of eBook sales, I have started an 18-part series where I take a look at the 18 e-publishers individually (one every week) to get an idea of how they market their digital products.

I’ll be looking at these websites from a purely buyers perspective with my e-publisher’s eye scanning for little bits we can and can not do to improve our publishing businesses.

In part 3 of this series I take a look at Ellora’s Cave Publishing.

Ellora’s Cave publishes romantic titles (err, not quite my style). Their website is of the basic web commerce kind, with a prominent “view shoppng cart” link in the top left corner. That tells you immediately they are selling.

I clicked on the first book I saw - I didn’t want to browse any further, just way too many naked male bodies for my liking ;-)

You are greeted with a nice large flat cover of the title, with a decent description. You also can read a short excerpt which opens up in a new