Read/Write Web reports that Google is promoting Checkout on its Home Page.

This will give Checkout a huge boast and access to a massive amount of eyeballs as the Google home page is one of the most visited pages on the web - we’re talking in the hundreds and hundreds of millions of eyeballs everyday. In any one’s word that’s awesome branding potential.

Mike Arrington from TechCrunch…

Small merchants overwhelmingly use PayPal to take credit card payments. But Google’s Checkout product is superior in a lot of ways. And the fact that they are promoting it on the Google home page and in search results is a real competitive advantage.

Read/Write also points us to Cost Per News where speculation is rife that Checkout is about to ramp its service in a big way.

Hmmm… For small merchants, PayPal is a clear leader. It’s a breeze to set up and use, has way over 100 million users worldwide and is trusted by many. It’ll take a lot for both merchants and buyers to change away from PayPal - but if anybody can do it Google can.

Other blogs talking about this: WebMetricsGuru | Search Engine Land | CenterNetworks |