Today it’s all about niche. Small is the new big.

Wikipedia describes niche as being …

a focused, targetable portion of a market … a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.

If you focus on a niche topic, blog about it and stay the course, you will in no time be seen as a le