Blook : From Blog to Book

by Martin Neumann on June 12, 2006

eBook.jpgIn my build-up to launching ePubDaily I came across an April ‘06 BusinessWeek article titled “Blooks” Are In Bloom that, as you’ll see, interested me big time.

So what is a blook?

Books based on blogs - dubbed “blooks” by Jeff Jarvis, of the popular BuzzMachine.com - are making a big splash in book publishing.


Wikipedia explains it as a printed book whose content was originally posted on a blog. And it doesn’t have to be a printed book, in my opinion. I know of a few fellow bloggers who are re-working their blog posts into eBooks.

I’m a big fan of blogging your book and in turn turning your blog into a book … or should I say, a blook. Why?

At the same time as you develop your writin