When I first started collecting items for my resource page - which I eventually called The Ultimate Resource Page … for information publishers, I never knew how much of a big hit it was going to become.
With special thanks to Darren from ProBlogger who gave it a kick along it was StumbledUpon, Del.icio.us-ed and went through a sort of (very) mini viral phase - close to 10,000 uniques visits so far.
Mike Sigers, the super salesman himself, over at Simplenomics asks a simple question that most people probably couldn’t answer: Why Do People Really Buy?
Knowing what they buy will make you a living. Knowing why they buy will make you rich.
Think about that quote for a minute. If you can get to understand the why then basically it should be a breeze to keep on producing based of the “whys” and get your customers to buy from you again and again.
The saying goes that customers buy on emotions and rationalize it later with logic. If you can tap into that emotion you’re well on your way to ultimate success.
As Mike says: If you’ve got the guts simply ask one of your customers why they buy from you.
I know that’s my plan of action for every product I produce in the future - there’s nothing more truthful than the true words of a paying customer.
An interesting post by Aaron Wall, famous for his SEOBook and blog where he discusses some of the pitfalls he has encountered through his successful ebook and blog that promotes it.
6 Reasons I Shouldn’t Blog (and Sell an ebook) really offers an amazing insight into some of the dredges of society - stealing, expecting to resell his ebook, doing the old chargeback thing.
Number two made me laugh…
My sales letter states clearly that my ebook is an ebook. And my mini sales letter says available for your immediate download. Yet daily I get asked when it will ship.
When you enter the information publishing business these are just some of the many things you have to deal with. Gladly, it’s only a small percentage of society that makes life crap. The vast majority makes it all worth while.
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Note: I have a copy of Aaron’s SEOBook which I am reviewing more for it’s layout and design rather than it’s content (although I must say it’s an intriguing read … and it’s not all about SEO)