SEOBook.com Gets a New Sales Page
Tuesday, December 12th, 2006
I was interested to read recently that famed blogger, Brian Clark re-wrote (or re-organized) the sales page of the hugely successful and highly regarded SEO Book.
Archive for December, 2006
A successful blogger takes a look at mind mapping
Monday, December 11th, 2006I’ve been a long time proponent of mind-mapping as a technique to get your creative juices flowing. I have found over quite a few years now that once I have the chapters and sub-section written down for my information product I can sit down and mind map each section and essentially get the guts of the book written - in fact, many times I have mind-mapped just to get the chapters and sub-sections to start with.
The trick is to not be self-critical of any ideas as they pop up - everything is equal at that moment. Your job is to let the mind roam free - so banish your editor self for during that time and just jot things down.
So it’s good to see others extol the virtues of mind-mapping as Liz Strauss over at Successful Blog has recently done:
When to use a Mind Map
Mind maps are useful for clearing your mind of the thoughts around an idea. A mind map is best used for capturing an idea and its parts while it’s happening. They work well for most people because they allow for information to be structured in the same way as our brains relay it
Personally, I’m looking at some mind mapping software to try out (Mindjet seems to be the standout) - there are some real beauties out there, but I still can’t go past the old pen and large paper routine of sitting down, shutting out all external noises and just let the mind rip out ideas and let them go in whatever direction they may wish to go.
It works for me every time.
What lasts 3 to 10 seconds and is vital to your sales success?
Monday, December 4th, 2006Mike over at Simplenomics has an interesting post about a vital aspect of the sales process: the initial approach.
Experts agree that the approach, which lasts about 3 to 10 seconds, is accountable for approximately 75% of the selling process. Just like the headline of a great piece of sales copy, a newspaper story or a blog post, you have to attract the attention of your prospect immediately … or lose them forever.
Very true and might I suggest that those seconds are going to come down even more as we have more information available to us, it gets to us easier and faster yet we still only have 24 hours in the day. I know with my use of rss I go through hundreds of feeds a day and for me it’s all in the headline.
As for a sales page for an infoproduct the headline is still very important but you get to entice your prospect with the the next paragraph or two if the headline draws them in. Those next three or four lines could be were you make or break that sale.
Mike promises some interesting sales posts in the coming weeks, which I’m looking forward to.
Read Mike’s 10 Seconds To More Sales