Archive for October, 2006
Thursday, October 26th, 2006
Yaro Starak over at his impressive blog Entrepreneurs Journey emphatically states: Paypal Must Be An Option At Your Website.
And I agree 100%. I’m a big fan of PayPal and have been for a long time. They have a strong brand with well over 100 million users and most people online (the vast majority I’m safely guessing) know the PayPal name, respect it and quite simply, trust it.
Says Yaro …
I believe no online merchant can afford not to offer Paypal. If you don’t provide a Paypal payments option you are leaving money on the table. It’s as simple as that.
One of the points he raised was that “People treat their Paypal accounts like play money.”
Your business has to accept Paypal “play money” because it psychologically reduces buying barriers.
The “play money” aspect rings true. I’ve often had and seen comments where people state they keep a small amount of money (to play around with) in their PayPal account for easy online purchases.
The fact that they feel so comfortable with PayPal is one less barrier to making that connection with a buyer - the payment isssue (ie: they don’t have to whip out their credit cards) is not on their minds.
I’ve personally noticed that this works very well on information products priced under $20.
Read the article…
Posted in PayPal | 2 Comments »
Wednesday, October 25th, 2006
Increasing your conversion rates should be one of your top priorities as an information product marketer - why should you settle for 1-3% conversion when with a little bit of planning and effort a small increase can reap you big benefits.
Over at SitePoint, Kent Lewis has previously written Five Keys to Improving Web Site Conversions, which I’m pointing you to today.
He draws a bit from Robert Cialdini, a master in human buying psychology, whom I touched on with this post.
The five keys are Validation, Reciprocity, Safety, Communication and Measurement - and he goes into detail with each one.
It’s a good read for information product marketers - check it out…
Posted in Uncategorized | No Comments »
Tuesday, October 24th, 2006
ZDNet reports that Adobe has released a new e-book viewer and manager called Digital Editions (Beta).
Digital Editions is a 2.5MB free download that works as an add-in to Adobe’s Flash Player 9. The software can read PDF pages as well as XHTML-formatted content, which makes it suitable for both longer texts, such as books, and shorter texts, such as magazine articles. Digital publishers can combine text with Flash videos and animations.
Digital Editions is a beta release with the full version to be released early next year.
Read the Adobe press release…
Get Digital Editions (Beta) from Adobe Labs…
I’ll have more to say once I review it tonight.
Posted in Uncategorized | No Comments »
Monday, October 23rd, 2006
Hello and welcome to another week at ePublishingDaily.
As you can see (if you’ve been here before) there are some changes going on right before your eyes. Bare with me this week as I kickstart ePubDaily into gear - I’ll be monitoring, reporting on and discussing every aspect of the information products industry for those interested in developing and running their own information publishing business.
While I’m tweaking under the hood here at ePubDaily for a few days let me start of the week with a handful of useful reads…
- Episode 7 from Tubetorial discusses copywriting.
- Michael A. Stelzner from WhitePaperSource guest writing at Successful Blog discusses how writers make more money writing whitepapers.
- Mike over at Simplenomics writes about one of the main skills of selling: opening closed minds.
- Intereting post and comments over at Entrepreneurs Journey in regards to product launches and whether they’ve become a tired formula and/or there’s too much hype.
- And finally, over at ReveNews, Heather Paulson talks about getting super affiliates to join your affiliate program.
Posted in Uncategorized | 4 Comments »
Saturday, October 21st, 2006
Bare with me over the weekend as I slap on a new coat of paint at ePublishingDaily and do some tweaking.
It’s been a quiet few weeks on the frontend (ie: what you are seeing here), but behind the scenes it’s been all go - a lot to do with my recent announcement. Well, that’s all being finalised so it’s all systems go from here…
Cheers,
Martin Neumann
Editor - ePublishingDaily
PS. I updated errr.. fixed that headline mistake.
Posted in Uncategorized | 1 Comment »
Tuesday, October 10th, 2006
Tubetorial has released episode six of their 7 Steps to Creating and Selling Niche Information Products, Why Ebook Covers and Information Packaging Are Crucial to Success.
The tutorial discusses how the way you package your offering (even though it’s a digital product) can go a long way to more sales.
As Brian says in the tutorial, it’s basic human nature that we want to see/feel something tangible when buying a product - and even more so when that product is digital, ie: it’s something that you can’t hold in your hands.
The tutorial goes for just under 6 minutes - watch it here…
Posted in Uncategorized | No Comments »
Tuesday, October 10th, 2006
Joining together with the author of the newly released book Writing White Papers: How to Capture Readers and Keep Them Engaged Liz Strauss of Successful Blog has signed on Michael Stelzner to write a 5-part series on the ins and outs of white papers.
The 5-part series will consist of:
- Five Reasons to Start Writing White Papers NOW
- Create a Viral Buzz – With White Papers
- Luring Prospects With White Papers
- The Persuasive Power of White Papers
- Five Reasons Writers Make More $ Writing White Papers
It will appear over at Successful Blog over the next few days.
Part one, Five Reasons to Start Writing White Papers Now has been posted.
Posted in Uncategorized | 1 Comment »
Tuesday, October 10th, 2006
Jeff Smith from the highly respectable HighTrustMarketing and subscription site Information Marketer’s Zone has released his new screencast, which he has made available for free to the public.
Getting Started - The Right Way is a 15 minute screencast where he intelligently talks about these 4 points:
- Now to choose your niche market?
- Should you focus on a market you are interested or passionate about or one that you know drives demand?
- Beyond a high-demand market and a business idea what is the other critical success factor I MUST have to build an internet business that draws high paying customers to me?
- Why do I always seem to be fighting to get more traffic, more reputation, more credibility and more sales - at what point will this internet business stuff become easier and when will my business achieve some momentum freeing some of my time?
Watch Getting Started - The Right Way…
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Wednesday, October 4th, 2006
Brian Clark over at Tubetorial has released episode number 5 in his How to Create an Information Product the Quick and Easy Way tutorial.
How to Create an Information Product the Quick and Easy Way gets into the meat of the subject - creating the actual product.
I’m a big believer in mind-mapping and Brian discusses this aspect of it. He uses mind mapping software but for my liking there’s nothing like doing it on a large piece of paper and scribbling away - but each of us will have our own preferrences and ways of doing things.
Brian also hits the mark about setting up a blog before you complete your product and in fact blogging about it throughout the process - it creates google juice and hopefully a growing fan base and when you do finally have your product ready for market you don’t go into it cold.
Finally, Brian talks about how audio products are quite possibly the best way to create and sell an information products.
Check out the latest episode…
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